The scene of our news consumption has undergone a significant shift, largely fueled by the growth of social media. Traditionally the domain of mainstream media outlets is now frequently influenced by short-form clips and citizen-generated content that instantly spread across platforms like WhatsA

The Bharat media sphere has witnessed a major change with the rise of viral news, essentially altering how accounts are distributed and absorbed. Platforms like WhatsApp, Telegram and YouTube have become critical drivers for news propagation, ignoring established media houses and television chann

The landscape of Indian information cycle has undergone a remarkable change, fueled by the growth of social media and viral content. Legacy media sources are now grappling with a evolving reality where ordinary people and independent creators often share stories that quickly gain wide attention.